Turner Network Television (TNT) announced today that it has joined forces with five-time Grammy-winning artist Usher to feature the singer’s song “More” as part of the network’s marketing campaign for 2010 NBA All-Star. TNT filmed an exclusive music video with Usher that will serve as a promotional spot airing in Regal Cinemas beginning Friday, Jan. 29. In addition, the video will be used as part of the network’s campaign to promote its exclusive coverage of 2010 NBA All-Star Game in Dallas, TX on Sunday, Feb. 14.
Previous musical pairings with Turner Sports for its sports programming include Jay-Z (NBA), Pharrell (NBA All-Star), Britney Spears (NBA All-Star), Kevin Rudolf (NBA Playoffs), Fort Minor (NBA Playoffs), Bon Jovi (MLB), Buckcherry (NASCAR), The Rolling Stones (NASCAR), Hinder (NASCAR) and many others.
“As a huge fan of the NBA I had a great time working with TNT to shoot a new video for NBA All-Star that infuses basketball and incorporates some of the biggest names in the game,” said Usher. “The song ‘More’ is a great anthem for the sport and I’m glad to be a part of this year’s NBA All-Star Game in Dallas.”
TNT NBA All-Star Promo: Usher’s “More” from Turner Sports on Vimeo.