adidas is all over the NBA scene and they are constantly changing the game with innovative ideas and technology to enhance the basketball experience for those wearing their equipment. Today at 3pm EST / 7pm GMT, by way of a live video at www.facebook.com/adidasbasketball, adidas will unveil their newest lightweight basketball shoe.
The press conference will focus on adidas developing the shoe to make players faster and improve performance on the court, and they are encouraging you to watch along live. There will be presentations by adidas executives, researchers and designers who know the new shoe inside and out. Several players, namely Derrick Rose will wear the shoe when the playoffs tip off this weekend. So, be one of the first to see what adidas has up their sleeve.
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