In today’s world, advertisements are more important than ever. They pay the bills and there are so many ways to communicate your message to consumers. But when it is overdone, it can diminish the value. Especially when there is too much going on.
Hopefully this doesn’t prove to be the case with the NBA in their new ad endeavor.
The NBA will allow advertising on the court for the first time next season.
The league sent a memo to its teams saying they will be permitted to sell space on what is referred to as the apron. The space covers the out-of-bounds area on the sideline between the baselines and the coaches’ box where teams currently advertise their website or Twitter handles.
A team can place a company’s logo on the floor in front of both team benches, but it has to be a decal. That’s because teams can sell the space to a company only for games that are televised locally.
Players will get a slice of the pie from any revenue generated from the new signage opportunity as it will be calculated into the league’s basketball related income.
H/T ESPN
