Steph Curry, the soon to be two-time MVP and leader of maybe the greatest (and most entertaining) team in NBA history, is the most marketable and popular athlete in the world these days.
His youthful look and exuberance make him relate-able to fans of all ages. Especially with kids and teenagers who are a huge demographic in terms of shoe and apparel sales.
This is why it is no surprise that Under Armour was able to surpass $1 billion in sales for the first quarter of 2016 with $264 million of that revenue coming from shoe sales.
https://twitter.com/djtodd1/status/723159037475446784
Shoe sales have risen 64% over the same period in 2015. The release of the Under Armour Curry 2 this past October played a big part in the dramatic rise just as Curry’s popularity exploded.
Feel free to check out this ESPN.com story about how Nike lost Steph Curry to Under Armour in the off-season of 2013, a decision that appears to be changing the sports and shoe apparel landscape and quickly making Under Armour Nike’s newest competitor.
Nike’s total revenue for the first quarter of 2016 is somewhere in the neighborhood of $8 billion, so the upstart new kid on the shoe apparel block has still got a long way to go.
