At the end of 2013, Li-Ning announced a partnership with distributor Extreme Sales Group Inc. as their official distributor of the Way of Wade line of sneakers in Canada, and the non-exclusive distributor for the United States market.
We wanted to keep you updated with the latest in the partnership, as Extreme Sales Group and Li-Ning have released wayofwadeshoes.com where consumers in North America now have access to all of the latest Li-Ning Way of Wade sneakers shortly after release in China.
‘This is a tremendous opportunity for Extreme Sales Group’ said President Len Carter. ‘A lot of excitement has been building ever since Dwyane Wade partnered with Li-Ning last year to bring inspired and durable basketball sneakers to fans in North America. We are excited to see Way of Wade shoes on local courts for the first time on a larger level.’
Wayofwadeshoes.com is currently carrying the ‘Overtown 2.0’ and ‘Announcement 2.0’, but will soon be stocking the Code Red, Warrior, and Caution lines.