It had been widely speculated for a few weeks now, but it’s finally official: Jay-Z’s Roc Nation Sports signed Kevin Durant. Jay-Z sold his stake in the Brooklyn Nets, and is a certified NBA agent, so he’s free to do what he likes now. I’d caution other agents to not underestimate his power.
But Kevin Durant is under contract until the 2015-16 season, this appears to be purely a marketing play. Either way, it’s a win-win for both, and a match that cannot fail.
Roc Nation Sports, the sports agency founded in April by Jay-Z, on Monday officially scored its most marketable name in Oklahoma City Thunder forward Kevin Durant.
The firm’s spokesman Ron Berkowitz confirmed the news, and Durant later tweeted out a picture on Monday afternoon of he and Jay-Z signing the papers. ESPN.com initially reported on June 8 that the partnership was expected.
“Grateful for this opportunity with Roc Nation Sports,” Durant said, in the text above the tweeted picture. “It’s go time.”
H/T: espn
