Broadening the NBA’s brand is important, but at what cost? The Knicks and Pistons will play a regular season game in London on January 17; similar to the Raptors and Nets last year. Great for the NBA, but too bad for the teams involved who will have their rhythm interrupted.
Former NBA champions the Detroit Pistons and the New York Knicks will play the third regular season game in London when they meet at the 02 Arena in January.
Three-times champions Detroit and twice winners New York will follow the two London clashes in March 2011 between the Toronto Raptors and the New Jersey Nets, also played at the 02 which hosted the Olympic final in August.
“London was the epicenter of global sports this summer, and the Olympics were a tremendous showcase for basketball,” NBA Commissioner David Stern said in a statement on Thursday.
Source: cnbc
