When NBA players are signed to shoe endorsements, the goal is not just to be another player on a company’s roster, but to be a signature player with their named attached to the sneakers they are promoting. Allen Iverson and his lifetime deal with Reebok is one that continues to be valuable for the brand. [...]
Friday 11th July 2025,
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Reebok Classics
Sneak-A-Peek: Reebok Blacktop Battleground II Retro In 2015
While MANY sneaker news outlets (including us in April ago SORRY but we corrected in time for the August releases) reported this year’s Blacktop Battleground silhouette revival as the II or the second installment in the streetball sneaker line, the Reebok Blacktops that have been seen and releasing all of 2014 is actually the Blacktop [...]
Iman Shumpert Debuts adidas Real Deal PE Against Grizzlies
Even though adidas has deep roster of top-level NBA guards they endorse like Ricky Rubio and Damian Lillard, it is Iman Shumpert we see with the crazy Player Exclusive sneakers. Shumpert recently broke out two different pairs of the adidas Real Deal made in Knicks colors exclusively for him. This isn’t the first Player Exclusive [...]
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