Hyperfuse

I really like infographics. I really like first-hand information that summarizes something great that’s occurred in history with respect to sneaker culture. That is why Nike putting out an infographic chronicling the Air Force 1 history is noteworthy. Called ‘The Morphology Of The Air Force 1’, this infographic takes you thru the history of the [...]

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In a world of sneakerheads emerging a record numbers, it becomes increasingly harder to determine who is really ’bout this life’ from those who note their favorite sneaker as one made around the time they were born & for a player they have never seen play. That said, the guy in this video, Mayor, boasts [...]

At the start of Kevin Durant’s 2013 basketball tour of Shanghai, Nike unveils the ‘Bamboo’ KD VI. Inspired by the plant native to China, the Nike KD VI ‘Bamboo’ has a green upper with bronze on the tongue, medial side, and outsole panel. The character in Chinese for bamboo has been revamped to spell out [...]

July 20, 2012 – Ben Berry Converse moves into the current generation of basketball sneakers with the Converse MVP Mid. The latest performance hoops sneaker from the brand that brought you the All-Star boasts visible Flywire on the toe and a molded upper with spacing on the side panels which provides ventilation. The two Converse [...]

October 25, 2011 – Ben Berry Just because NBA players wont be wearing any “home” player-exclusive sneakers doesn’t mean that you should be doomed to the same fate. [...]

June 7, 2011 – Ben Berry With Hyperfuse proving to be the driving force behind Nike Basketball right now, Shane Kohatsu and Ben Shaffer take us through parts of Nike’s Innovation Kitchen. First Shane breaks down the making of the Hyperfuse then Ben takes us through some of the other application for Hyperfuse technology. [...]

May 6, 2011 – Ben Berry Throughout the series against the Miami Heat, Celtics point-guard Rajon Rondo for the Boston Celtics has stepped into some new shoes; literally. Instead of the usual Hyperfuse, a shoe which he debuted to the world during last year’s NBA Playoffs, Rondo chose to lace up the Zoom Kobe VI [...]