fox sports

Fox Sports went out on a limb for a new marketing campaign for the New York Knicks in the past week that included New York City subway advertisements that either said “Hopeless” or “Hopeful” about the Knicks. As you can surmise, New Yorkers responded to and constantly shared all of the “Hopeless” versions you could [...]

As I am sure most basketball fans have heard by now, Allen Iverson and Ice Cube have partnered to create the “Big 3” League, which is a competitive 3-on-3 basketball league to be played around the country over the summer and feature a number of retired NBA players as players and coaches. Some names involved [...]