curry one

Until becoming a paid professional, working in that sports doesn’t come with too many tangible rewards at first. When young, one of the most sought-after perks when you play at a consistantly high level (and with proper positioniong) is a sportswear connect. Everything from last name-branded apparel to team shirts are worn with pride. That [...]

Inspired by Stephen Curry’s other favorite sport is this new Curry One colorway. For the upcoming ‘Golf’ Under Armour Curry One, the color-blocking inspiration comes from Curry’s aptitude on the course matching his prowess on the court. Aside from the green color, the Golf theme carries over on the inside tongue tag which reads “handicap-scratch” [...]

As time goes on, I find myself delving deeper into all aspects of sneaker culture. Recently I teamed with Campless (sneakerhead data resource) to quantify the statistics that reigning NBA MVP Stephen Curry recorded in each colorway of the Under Armour Curry One and Under Armour ClutchFit Drive that he wore throughout the entire 2014-15 [...]

As the Golden State Warriors continue their NBA Playoff push, Under Armour is ready to release a new Curry One colorway inspired by The Bay. For the ‘Dub Nation’ colorway of the UA Curry One, the Golden State Warriors uniform colors serve as direct inspiration. This isn’t a never-before-seen colorway as Stephen Curry wore this [...]

In celebration of Stephen Curry being named the NBA Most Valuable Player, Under Armour is scheduled to release this new Curry One colorway. During the 2014-15 NBA season, Steph Curry set a new record (which he made last season) for three-point shots made in the regular season with 286, received the most All-Star fan votes, [...]

At one time, Stephen Curry wasn’t looked at as an elite basketball player. Since those days are long over, Under Armour drew up this new colorway of his Curry One signature sneaker to remember times past. The ‘Underdog’ Curry One features reflective UA branding by the heel, three-circle graphics said to represent his beliefs & [...]

With a colorway inspired by Stephen Curry’s love for Sour Patch Kids is the ‘Candy Reign’ colorway of the Under Armour Curry One. This is the same colorway Stephen Curry wore en route to winning the 2015 NBA 3-Point Contest and becoming the official three-point champion of the world (until next February). Releasing alongside the [...]

Stephen Curry becoming the face of the basketball division at Under Armour was a excellent move to bring the brand into mainstream popularity. With the Curry One sneaker now out, a strong marketing campaign would propel the shoe into a position that Under Armour has never been in. Enter comedian Jamie Foxx as the face [...]

With Stephen Curry starting in his second-straight All-Star Game (and this time in his first signature shoe), Under Armour laced him with the ‘Dark Matter’ colorway of the UA Curry One. For the ‘Dark Matter’ Curry One, Under Armour got the nickname from actual dark matter not being able to be directly seen, the material [...]

In 2013 when Stephen Curry left Nike for a Under Armour endorsement, the fact that the Swoosh didn’t see signature shoe potential in Curry was a deciding factor in the decision to join Team Armour. About 18 months into the deal and Under Armour is scheduled to release the Curry One basketball sneaker. The day [...]