colorway

Inspired by the place where a young KD built endurance and character is the ‘Hunt’s Hill Sunrise’ Nike KD 8. As the story goes, Kevin Durant heard that he was too skinny to be as NBA player throughout his childhood. That experience fueled the many hours Durant spent running up Hunt’s Hill (which has a [...]

Since coming under the Nike umbrella while still in high school, LeBron James has been touted as “King” and we were told by aggressive marketing that we aren’t just watching basketball history be made; we serve witness. This new Nike LeBron 12 reminds us. A very timely release with the NBA Finals underway, the ‘Witness’ [...]

Jordan Brand is clearly trying to kill the competition in 2015; which is fitting since it is the 30th anniversary of the Air Jordan line. One of the highest profile releases of this year will definitely be the ‘True Red’ Air Jordan 11 Low. It is only fitting that the most popular Air Jordan colorway [...]

Continuing on the deep storytelling for the LeBron James siganture basketball sneaker line is the ‘Double Helix’ Nike LeBron 12. Playing off the inspiration that embedded in the DNA of LeBron James is basketball, the ‘Double Helix’ LeBron 12 is mostly burgundy (like a lot of DNA maps) and features a bright Volt and pink [...]