bhm

Sport has the power to reveal truths about physical potential and be an agent for something grander: social equality. Nike’s annual Nike Black History Month (BHM) collection has evolved from a single Nike Air Force 1 to an extensive product assortment. Over the past decade plus, the message has also evolved from an honoring of [...]

With February a few weeks away, Nike officially unveiled their Black History Month sneaker collection. 2016 marks the 40th year Black History Month has been in existance (chosen as the second week in February to commemorate the former Negro History Week as well as Abraham Lincoln’s birthday on the 14th), Nike chose another pattern similar [...]

In a surprise move, Nike went back a decade into their vault to bring back the Black History Month-themed Air Force One. Featuring the Pan-African flag on the lateral (outside) part of the heel, this red, black, and green flag stands for: the blood shed for the liberation of Africans, a representation of black people [...]

Continuing with the Black History Month sneaker releases, Jordan Brand gets in on the 2015 Nike BHM collection. Along with all the pieces from the Nike BHM collection, Jordan Brand is releasing a new colorway of the Air Jordan 1 High as well as the Air Jordan XX9 as part of this years’ Black History [...]

Nike has a new LeBron 12 colorway inspired by his superior athletic ability. Called the ‘23 Chromosomes‘, this new LeBron 12 colorway gets its name from basketball being so deeply embedded in LeBron James that it is in his DNA. Along with the official release, the DNA readings graphic seen on the Hyperposite upper panels [...]

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]