Aside from the dough players earn by playing a game, sneaker endorsements is one of the sweet benefits that comes with being a professional basketball player.
So if you watching any NBA games this season you might’ve noticed a fair amount of players sporting a different logo, here’s who went where and what new brand and player pairings there are. Even seen as early as pre-season play, there were some big names wearing different brands despite what many guys wore to their respective team’s media day.
This is 5 NBA Players That Changed Sneaker Endorsements Before the 2013-14 Season Began. Catch up, the NBA is back!
Even before even being at Duke, a Nike-sponsored college, Nerlens Noel stayed laced in Swoosh kicks gifted to him thru different events as well as other reasons. Don’t get me wrong, Noel was being courted by all the brands, but he seemed to favor some pink 2011 Hyperdunks in high school. There is little doubt in my mind that the Vector brand threw him a number he couldn’t refuse.
With Noel’s NBA debut even in question for this season, it is odd to already see him staring in Reebok commercials. Hopefully this is a sign that he will be out there with the 76ers soon.
From: Under Armour
The thing about DeAndre Jordan is that he had a Nike endorsement contract early on in his career before he switched over to Under Armour so suddenly in 2011 during the NBA lockout that he wasn’t even apart of their marketing that year. He was, however, the only official Under Armour player that year to wear a PE from their Christmas 2011 Player Exclusive set since and that was he was the only player on their roster with a game on the holiday.
It’s still crazy to me that DeAndre Jordan got a bunch of 2013 Lunar Hyperdunk PEs made for Lamar Odom (as shown by one of Odom’s Nike logos on the tongue) who is on a supposed crack binge and wasn’t able to pick them up or go to any Clippers functions.
From: Le Coq Sportif
Stepping out the nest to be his own man in a way since Joakim Noah, son of a former professional tennis player who wore Le Coq Sportif, is going to stop wearing the French sneaker brand and will now be in adidas and has already taken a shining to the adiPure Crazyquick. Noah joins teammates Derrick Rose, Erik Murphy, Jimmy Butler, Taj Gibson, Marquis Teague, and Tony Snell as the seventh Chicago Bulls player also signed to adidas.
To: Under Armour
It is well documented that Stephen Curry has had ankle problems and after spending a good part of last year flying into Beaverton, Oregon to visit Nike HQ and work on a sneaker solution for his ailments, Curry signed with Under Armour after his Swoosh contract expired.
After looking at the direction Under Armour went in with the idea behind the Charge BB, it shows UA’s unwavering dedication to performance footwear even if that means going against the grain.
The sneaker path has been bumpy for Rajon Rondo as the move from Nike to Anta will make it three sneaker brands that Rondo has had an endorsement with since coming into the league in 2006.
All of the Reebok Question and Nike Hyperfuse PEs weren’t good enough for Rajon Rondo as he found what he was looking for, a signature shoe, from a sneaker company overseas at China-based brand (which currently endorses Luis Scola & Kevin Garnett) Anta. Not only will Rondo have his a new sneaker silhouette with his name, the Double-R has successfully become the franchise player of a NBA team; two things that raise the bar of what is expected from him.