Also, the advertisements on jerseys would degrade the fact that the NBA is the most elite league in the entire world! Actually…it kinda depends on the size of the logo. I mean, if it’s as big as the team logo itself, then it looks really, really horrible. But if it’s a small logo, then I guess it would be okay. By having a logo on a team, it would make that company like the actual sponsor of team (as opposed to being the official beer, car company, phone company, etc.)
Truth is, you and I both know that the NBA is a business. Not that it isn’t very entertaining and doesn’t feature only the best.

Word is starting to spread this week that the NBA this season will be allowing teams to accept advertising offers to place advertisements on their practice jersey’s. There has been no information yet on the regulations that would govern where and…

Word is starting to spread this week that the NBA this season will be allowing teams to accept advertising offers to place advertisements on their practice jersey’s.

There has been no information yet on the regulations that would govern where and ho…

In soccer the logos are, as another person has stated, an ingrained part of the kits. The Carlsberg logo has become an established portion of the Liverpool shirts, Bwin for Madrid and others and yet no one has trouble distinguishing which kit belongs to which club. The club or franchise is allowed to negotiate it’s sponsorship deals independently and therefore avoid any insulting or unappealing sponsors such as Snuggies, Extenz, ShamWow, etc.

All sports jerseys tend to change every year or two in any case, and the corporate sponsor has little to no say in when or how they do so. The changes are down to the franchise, the sport’s ruling body, and the sponsoring company (Nike, Adidas, UnderArmor, et. al.) that produce the shirts.

Again, I ask: If a single, classy logo on the jersey front meant fewer in game commercials (and an end to those annoying red-hats) wouldn’t that be an favourable trade-off?

Here are 3 reasons why the NBA will not allow advertisements on the authentic jerseys.

1.) The NBA tracks jersey sales and is very proud of its merchandising. Practice jerseys, WNBA jerseys, and NASCAR bodies have something in common: nobody buys them. NBA game jerseys, though, is a huge market. Once they put ads on jerseys, they will sell ZERO uniforms (unless, of course, they sell them without the ads, in which case branding will still prevail).

2.) As mentioned above, branding is important. Putting ads on NBA jerseys is like putting advertisements on Coca-Cola’s signature red trucks or Starbucks coffee sleeves. They don’t do it because they are pushing their own brands before the brand names of others. The NBA teams need to market themselves and the league before anything and everything else.

3.) It’s a bad image for whatever company takes the plunge. Let’s say that the Cleveland Cavaliers put “DirecTV” on their game jerseys. Whether it’s just a patch or if they pull a soccer look and put it in place of a team name, every fan who wants to buy a Cavaliers jersey will say about DirecTV “Isn’t that the company that ruined the Cavs’ jerseys?”

Case in point, fans will not accept it, and it would be absolutely stupid to do. Practice jerseys, though… who cares? No one even knows what the practice jerseys look like.