LeBron James isn’t the only NBA superstar getting into the television and movie production game.
Steph Curry just signed the largest production and development deal for a professional athlete ever.
Curry’s newly formed production company, Unanimous Media, signed a multi-year deal with Sony Pictures to produce television and film projects based on faith, family and sports. It will also include partnerships like gaming and virtual reality.
Here are a few quotes about the deal on Variety in a piece by Justin Kroll:
“Steph is a transcendent figure in current culture. His wide-ranging content creation interests overlap well with our varied businesses and we have been equally impressed with his team,” Tom Rothman, chairman at Sony Pictures Motion Picture Group, said. “We are honored to have been drafted and now we know how lucky Golden State feels every day.”
“I’ve been blessed to have this platform and I want to use it to affect the world positively,” Curry said. “Partnering with Sony to share inspiring content with a global audience was a foregone conclusion.”
It will be interesting to monitor this relationship and see how personally involved Curry will be in any of these projects or ventures behind or in front of the camera and if this partnership will be a game changer in the current climate of the current superstar professional athlete where every athlete is about building their brand off the court as well.
The Warriors are hoping they can get their two-time MVP back on the court before a potential conference finals with the top-seeded Houston Rockets.