With a newly minted MVP trophy now adorning Mountain Dew athlete Russell Westbrook’s trophy room, the brand is honoring him with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit.
Created by American menswear designer Mark McNairy, the Triple-Double Breasted Suit pays homage to Russ’ record breaking season and “Don’t Do They” mentality – whether on the court dropping 50 point triple doubles, or off the court sporting flashy post-game outfits.
The suit includes several unique style elements that pay tribute to his historic campaign, including:
– Don’t Do They: Russ’ iconic rallying cry from his ASW commercial is featured on the underside of the jacket collar as a bold “THEY” crossed out in red
– 42: Russ’ season-defining tripe double record is emblazoned on the jacket breast pocket
Shot clock with 1 second left: Russ was a king in the clutch; to highlight this, :01 is shown on the inside breast pocket
– Camo Pattern: DEW has a history with camo as does McNairy which made camo an obvious color choice.
Below you will find final sketches of the suit, which will be completed before the 2017/2018 season tipoff. Along with the triple-double breasted suit, Dew has also released commemorative 12oz. cans made to honor Russell Westbrook’s MVP win, which will be available exclusively in the OKC market.