Thursday 28th March 2024,
The Hoop Doctors

Sacramento Kings Unveil New Logo, Branding

sacramento kings

The Sacramento Kings are moving into a new building for the 2016-17 season and are using that as an opportunity to distance themselves from all of the embarrassment and loss they suffered throughout the past decade, a new start and a slightly re-branded image and look.

Behold the new logos and look for the Sacramento Kings…

The Kings new tagline is “A New Era of Proud”

I have nothing but high marks for these new looks, they are simple but sleek and very clean looking. The ancillary logos featuring a lion are the best in my opinion. Overall I think it is a good update on the Kings branding signaling a new future while referencing the franchise’s roots and original logo in Kansas City.

I still have my doubts about the on court product being any better though.

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