After previewing these last week, today adidas officially announces the Rose 3.5 basketball sneaker.
Latest signature sneaker for the currently-sidelined Derrick Rose, the Rose 3.5 is actually the 6th sneaker in Derrick’s series with adidas. We already have seen how well the ‘Year Of The Snake’ Rose 3.5 was executed, and if that is a sign of things to come then this will easily be the most successful Derrick Rose adidas sneaker.
PORTLAND, Ore. (January 15, 2013) – adidas today announced the launch of the D Rose 3.5 signature basketball shoe. Designed and developed with Chicago Bulls superstar point guard Derrick Rose, the shoe has improved performance, bolder style and more personal details than its predecessor and will launch worldwide on January 31.
“My main thing is always sharpening up my game and improving my body and with the D Rose 3.5 adidas took that same approach,” said Rose. “This shoe takes the best things from my last shoe and made them even better. I’m more comfortable and supported on the court and bringing some real serious style too.”
The D Rose 3.5 shoe is inspired by Derrick’s dedication and hard work to his game and features adidas’ most innovative performance technology, premium and rich style elements and personal details.
“We’re excited to launch the D Rose 3.5 and continue a historic season in our partnership with Derrick,” said Lawrence Norman, vice president, adidas global basketball. “The intricate performance improvements, personal design details and bold style represent how the D Rose signature collection turns heads on and off the court and showcases the best from adidas basketball.”
To exceed the performance needs for Derrick’s unique style of play which includes extreme changes in direction, acceleration and explosiveness, adidas designers made the D Rose 3.5 more supportive, comfortable and responsive than its predecessor. The shoe fits even closer to the foot for faster cuts and features a SPRINTWEB upper engineered specifically for his style of play, which reduces weight with maximum support and breathability.
Additional performance features include an ergonomic ankle collar pocket to ensure maximum support during hard cuts and a breathable mesh tongue to improve comfort. SPRINTFRAME technology features an external heel counter to reduce weight and allow for energy return and motion control, giving Derrick his best performing signature shoe to date to improve his performance on court.
The bold spiral overlay pattern is inspired by Derrick’s goal to tighten his game and functionally it increases flexibility and provides optimum toe protection. The synthetic leather upper features the spiral protruding from the D Rose logo on the ankle to represent how his on and off-court success continues to grow from the support of his family, who inspired the logo. Chicago call-outs on the inside of the tongue showcase the essence of Rose, including a “Rooted in Chicago” graphic with lettering, colors and shapes inspired by Derrick’s tattoos and the Chicago flag. Each colorway of the D Rose 3.5 will feature special graphics, materials and colors that give details about Derrick’s life and style of play.
The three stripes are again featured on the back of the shoe to represent Rose’s speed, and now wrap around the outsole so opponents will see them not only when he drives past them, but also goes over them.
Ben Berry is a nomad writer that can be seen courtside during All-Star Weekend events just as easily as in line at your local sneaker release/event trying to cut the line; always with basketball shorts worn under pants and with a backpack on. After attending West Virginia University, Ben became involved with The Hoop Doctors and was made editor of the Kicks column. Add Ben to a Google+ circle of yours and follow his Twitter feed.
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