During a time where people are struggling to pay their bills, the Air Jordan line is just as appealing as ever. Since 2008, a classic Jordan XI has made its way to store shelves the weekend before Christmas and this year was no exception. With the Bred, Space Jam, and Cool Grey colorways already released in years’ past, Jordan Brand showed us that no pair is sacred by ending 2011 with the return of the Concord XIs which further supports my theory about the Columbia XIs dropping next year.
The video below shows one of hundreds of midnight releases for the Jordan XI Concords and puts into context the lengths in which patrons went to secure a pair. Long lines and even camping overnight now seem to be “all in the game” (word to Omar a la The Wire), but when safety becomes compromised then that’s not cool.