Friday 23rd February 2018,
The Hoop Doctors

Sneakers That Add to a Player’s Vertical Leap Banned By the NBA

Concept 1 Shoes

October 20, 2010 – Kevin Burke

Remember the Reebok Pumps that were supposed to allow you to jump higher? Dee Brown of the Boston Celtics did a good job of selling that during the 1991 Dunk Contest when he pumped them up before a dunk attempt, creating the illusion that he was really aided by them. While those shoes didn’t really help Dee at all, there are some shoes that actually could help Dee if he’s still interested. Athletic Propulsion Labs’ Concept 1 sneaker, which is equipped with its Load ‘N Launch Technology, claims to add at least 3 inches to your vertical leap. Too bad we won’t see how this impacts the league this year, because the NBA has banned their players from wearing these shoes this year to prevent any competitive advantage.

Athletic Propulsion Labs found out that they would not be seeing their new shoes worn by any NBA players by way of notification from the league. A league official stated:

“League rules regulate the footwear that players may wear during an NBA game. Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player’s vertical leap).’ In light of that rule…players will not be permitted to wear the APL shoes during NBA games.”

I have a tough time believing that any NBA player would actually want to wear these shoes to boost their hops. You would think that they would want to dunk on guys, or block shots based on their own merit. However, that’s not the case because before the ban, Concept 1 caught the eye of more than a few NBA players. A slew of rookies actually tried out the shoes in events not related to an NBA function, wanting to see for themselves if the claims of an additional 3.5″ to your vertical leap were true. The company’s claim is that they add to a players leaping ability because of “the Load ‘N Launch device implanted in a cavity of the shoe’s forefoot which serves as a ‘launch pad’ by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system,” as described by Athletic Propulsion Labs.

This is the closest thing I’ve heard to a performance enhancing drug scandal in basketball. While not a steroid or drug by definition, if their claims are in fact true, they would enhance performance and I think it’s a good thing that these shoes were outlawed. It’s even prompting other bloggers to start talking about the Top 10 Unfair Advantages in Sports when it comes to equipment. The last thing the league needs is controversy around sneakers of all things. With this not being an issue, the playing field will be level so we don’t have to concern ourselves with who in the league is wearing them and who isn’t.

Here at, we just assessed whether or not the dress code had a positive impact on the league, five years later. While the dress code banned a variety of types of of clothing, this adds to the list of what players cannot wear. Those God forsaken tights are another, thankfully. But news of this ban didn’t come as a shock to Athletic Propulsion Labs. In response to the news of the ban by the NBA of the $300 shoes, Co-Founder, Adam Goldston said, “We were not exactly shocked to hear the NBA chose to ban our shoes. The Load ‘N Launch Technology not only provides an instant and dramatic increase in vertical leap, but the biomechanical testing showed that the players exerted far less energy as a result.”

Doesn’t sound like he’s broken up by the news at all, does it? I wouldn’t think so, as shortly after the news broke that the NBA had banned the Concept 1’s, Google Trends had lit up huge with the search words ‘Athletic Propulsion Labs’ and ‘Concept 1 Shoes’. The company’s website server was barely hanging on, as thousands of aspiring athletes were logging on to order the outlawed shoes. The sales numbers are not yet known, but my guess is that this NBA ban on their shoes could be the best thing to ever happen to Athletic Propulsion Labs. Talk about a marketing pitch being handed to you.

The NBA is set up nicely to quite possibly have their most successful season ever in light of all that has happpened this summer. Potential controversy over a sneaker allowing you to jump higher would’ve unnecessarily taken attention away from that. This is the first time in the 64-year history of the NBA that sneakers have been banned due to the enhancing of performance. There is a first time for everything and a good call by the league, evein if they just made a marketers dream come true. More photos after the jump…

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  • this would’ve only been effective for john stockton

  • I would completely buy and try this because I desperately need to get from my 40 inch leap to 43 inches

    • Matt Appel

      @Eric, your a dipshit 40 inch vertical is insane either your jumpin off a ledge or your 3 feet tall fag

      • ddddbbbbb

        @Matt Appel, im pretty sure he said leap not jump lol u dumb leap is how far u go jump is how high u go lol feeling salty

      • dariusd

        Matt – you do know he was being sarcastic. It was a funny quote. The humor is that there is no way he really has a 40 inch vertical (that’s Jordan numbers). Get it dipshit?

  • Dave

    i think they’ve identified a niche with the weekend warriors….you don’t need nba endorsement to make a fortune out of these…

  • Proud Aryan

    This article is wrong right off the bat. The Reebok Pump was never intended nor advertised to increase your vertical, moron. If they were, then why would they have made different models for other sports (tennis, running, etc)? Moron. Do your research before you start writing things that are false. I guess any retard can be a journo on the internet these days.

    • @Proud Aryan,

      Very intersting. So Dee Brown was pumping them up during a dunk contest so that he could improve his serve? Thanks for clarifying. You mean to tell me that Reebok didn’t make money from kids thinking it helped them jump higher? (whether that was their intent or not). You’re lying to yourself if you think that didn’t happen to a degree. Reebok may not have advertised it that way, but that’s what many kids believed – especially after Dee Brown.

      • Vincent

        @Kevin Burke,

        I know right… Ppl are so critical now days. Ppl are so quick to call someone else a moron when they really have no idea whats really going on. Good call Kevin…put em in their place!!!

    • firesole9_5

      Nice name Hitler!

  • Scott

    I think the fact that these shoes were banned is ridiculous. I suppose we should go back to the era of Chuck Taylors huh? I think the NBA banned them not because of the “Performance Advantage”, but because their glamor boys such as Labron and Kobe (who is my fave player in the league) are all sponsored by Nike and they want to protect Nike and the other companies and their assets (the players). The NBA pays BIG money to have their stars promote the league. These players have such huge sneaker contracts, that they can’t jump to a new company. All of a sudden some of the newer guys who don’t have big sneaker contracts get these shoes and bam now they’re making the big names look like they’re stuck in mud. The NBA doesn’t want that to happen to their precious golden boys. But I think it would have forced Nike and Reebok to push themselves to making a better product. Instead, I’m sure they cried to the league instead. Just a matter of time the NCAA and their sponsor heavy hitters make sure these shoes are banned from college ball use also. GO APL, keep innovating! Show the big companies how it’s done.

  • alex

    The NBA should allow this shoe at least for the SLAM DUNK contest it would make it better ,

  • PAUL

    I am going to get a pair so i will be able to dunk on a regulation goal….

  • CO

    give me a cross-street in NYC where I can get the knockoff model B’
    aint tryin to pay 3bills for ‘a $5. pair of skippys. WTF Come on’ man!!

  • Chong

    I love the technology, but please do us a favor and get a better design….no ugly shoe is worth $300.

  • banned coz its ugly……

    • Anklesnap

      Fo sho

  • DU55

    It costs 150 dollars